With the aim to promote in Italy, international budding designer through events organized inside their concept store, Federica Zambon and Simona Citarella, created the temporay showroom called WOKroom.The first important appointment has been in 2008 with the Danish stylist Henrik Vibskov, followed by other unique events dedicated to the Canadian Arielle De Pinto, to the Bulgarian Vladimir Karaalev and to the tricot artist Babyscotch.
On 2011 the two buyers guested in WOKroom, new in the Italian market, the menswear designer Julian Zigerli with his original collection of prints over technical textiles.
In the same year Wok store dedicated a special event to Japanproxy, displayed was a platform for young fashion designers from Japan and received many positive feedback from the press for the quality and for the variety of ideas together with a deep research over materials.
For this reason in 2013 White Trade Show of Milan , attracted by quality fashion, start a collaboration with Wok-store, The WOKROOM, to be inaugurated in June, will bring to no. 27 via Tortona a mix of avant-garde designers coming from all over the world, already devoted to international success with buyers and press, and yet “emerging” for their stylistic language.
The exclusive selection of brands is :
KTZ JULIAN ZIGERLI LUCIO VANOTTI REEBOK SHALLOWWW and more….