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WOKROOM #3 at WHITE TRADE SHOW

 

For a third year in a row, we’ve been incredibly blessed to have had such a

successful tradeshow for WOKROOM at WHITE.

 

We were happy to help open the floor for so many awesome brands to buyers from all over the globe.

Up and coming designers to keep your eye on, Matthew Miller, Julian Zigerli, and Arielle de Pinto

were seen walking around and presenting their S/S 15 collections.

 

In a Special Area inside the WOKROOM, we also introduced the rising contemporary designer,

NASIR MAZHAR, famous for his work with Lady Gaga and Rihanna.

This was his first time presenting his collection in Milan, Italy,

which successfully attracted lots of guests and buyers.

 

All in all, we are very pleased with how well the event went and are extremely excited to be back next year.

Many thanks to all the brands featured in the WOKROOM, the WHITE Staff,

and all the buyers that stopped by and visited.

Without all of you, none of this would have been possible

 
 

 
 

 
 

 
 

 
 

 
 
 

HERE ARE OUR BRAND PARTICIPANTS:

 
 
 

 
 

ANDREA CREWS

 

Andrea Crews is the precursor of the playful and eco-friendly fashion.

Its studio-shop in Paris is a meeting and creative place,

its collections are sold in more than thirty prestigious concept stores worldwide.

It is also a creative agency that proposes to other brands energetic artistic direction

 
 

 
 

ARIELLE DE PINTO

 

Arielle de Pinto introduced chain crochet to the worlds of contemporary art and fashion.

Combining vintage elegance with modern sensibility and intuitive,

selftaught jewelry techniques, the signature aesthetic and

unmistakable visual identity was quickly recognized and

has garnered her a dedicated international following.

 
 

 
 

BUDDY

 

This Made in Japan high-quality sneakers is built with the concept of “make happy”, to be your buddy.

The first silhouette, the Corgi, features a clean low-top suede upper with white laces,

contrast stitching, and a solid white rubber sole.

 
 

 
 

EASTPAK

 

Eastpak has been making bags that inspire people to move since 1952.

From a manufacturer of military-issue packs and duffels for the US army to a

leading lifestyle brand for people who live, work and play in the city.

 
 

 
 

HÆRFEST

 

Hærfest is a brand dedicated to creating products through a reductive aesthetic.

It believes trends come and go, but quality materials, balanced proportions, and

attention to detail will always stand the test of time.

 
 

 
 

JULIAN ZIGERLI

 

Zürich based men’s Fashion label which stands for useful, smart and

technical high-class pieces with a sporty touch.

There is always a lot of love, color, humour and positivity involved in his designs.

 
 

 
 

L’ANIMÂLE

 

L’Animâle is a real mentality, the opportunity to act as one thinks

best, listening to none, walking on instinctively.

In short, it’s being natural and according to the essence of man,

which according to sciences, is coming from the “animal” species.

 
 

 
 

LIKA HATS

 

LIKA hats by Lisa Cestaro was founded in 2005 and has always been experimenting

with new ideas pushing beyond the limits of fashion with the

strong sense of innovative Italian design.

The hats are contemporary and feminine with a well-defined conceptuality.

 
 

 
 

MATTHEW MILLER

 

The brand’s signature style is formed from an investigation into

the technological versus the traditional; performance fabrics,

tailoring and sportswear detailing form the basis of the look.

 
 

 
 

ODEUR

 

founded by Petter Hollström in Stockholm in 2006, as a brand experiment.

The collections are developed drawing from a wide range of inspirations.

Elements incorporated are always present in our direct surroundings,

filled with musical, contemporary art, film and architectural references.

 
 

 
 

ÖRJAN ANDERSSON

 

is a street and fashion jean brand with a handsome and clean

Scandinavian look featuring the right edge of cool.

Following the success of Andersson’s first denim line, Cheap Monday,

it was sold to the high street corporation that controls H&M, Weekday and COS.

 
 

 
 

SARA LASRY

 

The pieces of sara lasry jewelry are characterized as

easy to carry even by people who do not usually wear

jewelry, because they are small, subtle without symbols,

to suit the person who already has her style.

 
 

 
 

  

SHALLOWWW

 

Shallowww takes inspiration from the shallow iconography of internet and

its semiology, symbols, textures and patterns.

The brand wants to translate the 2.0 aesthetic and the digital

imagery that surrounds us to textile production through embroidery,

silkscreen and digital printing.

 
 

 
 

STEVE MONO

 

a contemporary Spanish brand with the idea of reinterpretating classic bags,

accessories, and other small leather goods for a modern lifestyle.

Influenced by travel, office culture, utility, movies, and an appreciation for the old,

they continue to focus on designing essential items for everyday and every journey.

 
 

 
 

TWENTYSETTE

 

A young and contemporary brand of T-shirts and sweatshirts

with digital printing produced exclusively in Italy.

The concept is to create a clothing line suitable for all

mixing street style and refinement of luxury fashion.

 
 

 
 

WELLNESS

 

Wellness works with close ties to todays endless cascade of digital influence,

where the garments also take part of projects beyond the physical grounds.

It develops limited theme-base collections, which involve a constant feedback loop

between everyday elements and their neo-atmospheric implantation.

 
 
 
 

SEE YOU AT THE NEXT WOKROOM !

 
 
 
 
 
 
 

text by: Nick Herbert & Catherine Viriya

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