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The distinctive selection of the Milanese concept store Wok Store is back to the show, displaying 15 important brands marked by innovation and research within the exclusive area of the WOK ROOM.


A wide selection, ranging from clothes by Yuppie YPS and Shallowww, design with a strong reference to the Internet and technology, to lines of accessories like Naviiv, a German brand which gives a new interpretation to the classic hat by means of new shapes and contemporary graphics for a product that ranks between haute-couture and streetwear.


A Nordic connotation is also proposed by Odeur, a brand established in 2006 in Stockholm and sold in more than 15 Countries, and Orjan Andersson, the lord of denim and founder of Cheap Monday, presenting at WHITE the homonymous collection of jeans, t-shirts and jackets. To be showcased in the WOK ROOM also the leader of sportswear Reebok, with new models of shoes created for the upcoming season, and the Italian brand Bacon, with a line of outerwear for men and women, already sold in important stores such as Lane Crawford in Hong Kong, L’Eclaireur in Paris.


A great debut also for the British total look by YMC and Tricker’s, one of the undisputed protagonists of the English footwear with a made in Italy production, who signs its first participation in the show choosing the spaces of the WOK ROOM.


The new season of the WOK ROOM records plenty of returns: first of all, Lucio Vanotti, winner of the September Inside WHITE Award, presenting a total look which explores the proportions of men’s fashion with new lengths, sizes and silhouettes.


The section staged by Federica Zambon and Simona Citarella will see the comeback of Julian Zigerli, a young promise of Swiss-German design and Uppercut, accompanied on the occasion by the “mother” line Iuter, representative of Milanese streetwear, which has just opened the first single-brand store in the centre of Milan.


The section will include women’s pre-collections by Lika, experiencing original materials and solutions in a collection of hats dedicated to a contemporary woman; and by Glassa which, between past and future, chooses a hybrid ‘digitalanalog’ present.

WOK ROOM EXHIBITORS

BACON
GLASSA
IUTER
JULIAN ZIGERLI
LIKA
LUCIO VANOTTI
NAVIIV
ODEUR
ORJAN ANDERSSON
REEBOK
SHALLOWWW
TRICKER’S
UPPERCUT
YMC
YUPPIE YPS

IN SAME AREA WOK-STORE  WITH WHITE will dedicate a special area to JP HOME. A new platform for showcasing the excellence of design, goods for the modern living and independent fashion from Japan. JP HOME is the result of a fruitful collaboration between Japanese institutions, corporations, national media, European and Japanese entrepreneurs with a successful experience in introducing Nipponese design and fashion to international markets.

AND also for this season as  SPECIAL GUEST  KTZ POWERED BY  WOK-store  

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