DONNA-UOMO-APC

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I wish I could share with everybody the French breeze that sweep you at the APC showroom during sales campaign! It is unbelievably inspiring and stimulating, thanks to the brilliant founder of the label Mr Jean Touitou.

This preppy icon founded his  “Atelier de Production et the Création” in 1987 as a reaction to what he saw as the money-focused, loud and gaudy mood of the ’80s. With a belief that clothes should not overshadow the personality of the wearer, the brand is by now known for its minimalist designs, refined features, clean lines and simple patterns. However, APC’s clothing plainness hides a complex process. In order to produce such an good cut or a impeccable hang of fabric, an extensive and constant search is required. The point of departure and the spine of its clothes is the fabric.

I still remember how happy I was at the High School when I managed to get catalogues of Apc… I was (and still I am) totally in love with the brand’s philosophy and taste, not to mention the new collection S/S 2013…
 
 

 
A.P.C. – ‘SOLDIER’ JACKET
 

 
APC-T-SHIRT
 
 
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